The Draguignan region, nestled in the Var department of southern France, is a hidden gem waiting to be discovered. It’s a place where Provençal charm meets Mediterranean bliss, a delightful blend of rolling vineyards, lavender-scented breezes, and golden sunlight that lingers for over 300 days a year. Unlike its flashy neighbors—Saint-Tropez, Cannes, and Aix-en-Provence—Draguignan whispers instead of shouts, offering a quieter, more affordable, yet perfectly connected lifestyle. With easy access to the A8 highway, TGV stations in Les Arcs, and airports in Nice and Marseille, it manages to feel both secluded and accessible—a rare balance indeed.

Draguignan has a rich and layered history, stretching all the way back to Roman times. Once a strategic military hub, it later took on the prestigious role of capital of the Var department until 1974. But its story isn’t just one of politics and power; it’s a story written in the cobbled streets, medieval watchtowers, and charming village squares, where time slows and life feels just a little sweeter.

Photo of Draguignan by Morio60 on Flickr, Creative Commons

The landscape is breathtaking, a masterpiece painted between the Mediterranean coast and the Verdon Natural Park. Here, olive groves and vineyards sprawl lazily across sun-drenched hills, and quaint historic towns like Flayosc, Lorgues, and Les Arcs-sur-Argens preserve the essence of authentic Provençal life. Unlike the hustle and glitz of the Riviera, this is a place where you can sip a glass of rosé on a shaded terrace, listen to the hum of cicadas, and truly unwind. And should the call of the sea prove irresistible, the Riviera is just an hour’s drive away.

But life in Draguignan isn’t just about peace and quiet—it knows how to celebrate, too! Every two years, the Les Médiévales festival takes over Les Arcs-sur-Argens, turning it into a living medieval village. Expect costumed parades, thrilling historical reenactments, bustling markets, and street theater that transport visitors straight back to the Middle Ages. And if that isn’t sweet enough, October brings the Fête du Miel (Honey Festival), a tribute to the region’s rich beekeeping traditions. Between honey tastings, workshops, and the famous bee smoker lighting contest, there’s no shortage of delicious fun. I take my boys every year—they’re obsessed with honey, and honestly, who could blame them?

But given its location, why is real estate more affordable?

The Côte d’Azur has long been a magnet for the ultra-wealthy, pushing property prices in Cannes, Saint-Tropez, and Monaco to stratospheric heights. Draguignan, however, remains blissfully untouched by this frenzy, a charming countryside escape where real estate is still driven by local demand rather than speculative international investors. Without the intense touristic pressure, property values stay reasonable, making it one of the last bastions of affordable Provence living.

More good news? Property taxes (taxe foncière and taxe d’habitation) here are significantly lower than in high-demand coastal areas, meaning your dream Provençal home won’t come with an eye-watering annual bill.

For those considering short-term rentals, Draguignan boasts an average occupancy rate of 54%, with a daily rate around $192 and monthly revenue approximately $11,200. In contrast, neighboring hotspots like Saint-Tropez or Cannes often see property prices soaring, making Draguignan a more accessible haven for those seeking the sun-kissed charm of Provence without the premium price tag. Investors can expect a healthy return on investment, especially during the peak summer months when demand for holiday rentals surges. With its scenic surroundings, cultural attractions, and affordability, Draguignan is becoming an increasingly attractive destination for vacationers looking for an authentic Provençal experience.

What can you buy in Draguignan?

For those with a modest budget, charming village houses or apartments with terraces can be found in the €250,000 – €400,000 range. With a little more to spend—€400,000 – €600,000—you can claim a detached villa with a pool and a lush garden, the kind of home where lazy summer afternoons stretch endlessly under the Provençal sun. If your budget exceeds €600,000, you’re entering the realm of expansive estates, vineyard properties, and grand Bastides—historic stone houses straight out of a French countryside postcard.

In Saint-Tropez or Cannes, the same budget might land you a modest apartment, but in Draguignan, it unlocks the dream—a place where you can stretch out, breathe deep, and truly live the Provençal fantasy.

So if you’ve been longing for Provence at a price that won’t break the bank, look no further than Draguignan. With its historic charm, stunning landscapes, and unbeatable affordability, it’s a place where dreams don’t just stay dreams—they take root, grow, and flourish.

Would you choose Draguignan over the Riviera’s pricier enclaves? Let me know—I’d love to hear your thoughts! 🚀🏡